We have the technology

This month we accompanied an important new client to the Ecobuild conference and exhibition as part of our research into the current sustainability agenda that is so key to construction.  Held 20-22 March at ExCeL London, the event provides a platform for important and useful information.  Contacts were made particularly around microgeneration technologies and sustainable retrofit.  All of which contributed to the research report we have delivered for our client as we continue to work with them on the implementation of their sales and marketing strategy.

Market and Marketing Research

Your business consultancy firm may recommend you undertake market research. Researching your customers, your target audience, and your competition will help provide necessary data for formulating a multi-faceted strategy that will help with business development, customer retention, and expansion of your market reach. Instead of blasting out generic advertising to anyone and everyone who might notice, market research helps you orchestrate targeted campaigns that can provide much better results. The consultant will also continually gather data and analytics to refine marketing initiatives on an ongoing basis.

A good business consultancy firm that specialises in marketing can provide you with cumulative expertise across business and many industries. This expertise can be invaluable in many ways and can help you streamline processes and uncover where your existing methods are working well (for the purposes of replicating those successes).  The results can be very profitable.

If you’re interested in getting help with your marketing, contact us to arrange your marketing audit.

Click Here to view our main website for more details on our Market & Marketing Research Services.

A Marketing Audit

The consultant should look at your existing marketing practises to help you determine what is working well and where improvements should happen.

A marketing audit can be a revealing process that can help you and your consultant prioritise marketing initiatives for the biggest and fastest return on investment possible

Click Here to view our main website for more details on our Marketing Audit Services.

Marketing vs Advertising

It’s important to realise that marketing isn’t just a fancy word for advertising. Yes, advertising is part of the marketing process but marketing does more than try to get people to buy.  It helps you define, build, develop, and nurture business relationships.  It should aim to be focussed and targeted in order to gain maximum return on your investment. And there has never been a more relevant time to put proven marketing methods to work to help you succeed. Hiring a business consultancy firm to help you could provide a significant return on your investment.

If you hire a business consultancy firm to help you with your marketing, you’ll be following an increasingly popular trend. It’s not easy to manage ongoing marketing initiatives while running your business and many of today’s most successful companies prefer not to run a marketing department in-house. Not only can this be a costly proposition but the fact of the matter is that it doesn’t always pay off. 

Hiring a specialist business consultancy for your marketing requirements enables you to buy-in specialist resource as and when you need it allowing you to have access to senior and expert advice in an affordable way without increasing your overhead.

When you develop a relationship with a good marketing provider, there are things that should happen early on in the relationship:

Click Here to view our main website for more details on our Marketing Services.

What is Marketing?

The Chartered Institute of Marketing define Marketing as “Anticipating and satisfying customer needs profitably”. 

  

Marketing is a very broad and complex area that can encompass many stages in advertising and promoting your product or service to your customers and prospective customers.  Entire text books around the ideas and methods behind marketing exist but we have sought to explain this ‘dark art’ with our trademarked marketing model featured in our web site.

It’s just not that easy to simplify marketing into a single definition!

Click Here to view our main website for more details on our Marketing Services.